FOR EXPAT FOUNDERS IN PRAGUE

WHO BUILD NOT ONLY
BUSINESSES, BUT BRANDS

— the ones who want
to change the market, not follow it

LET'S CREATE SOMETHING FRESH
Hand-drawn path connecting selected Fresh People client logos
Warner Bros.Cool FlowersT-momentsUniversity of New York in PragueČernomorkaThe MinersNoanneLa VidaGoodwill21 Coffee

WHAT WE DO
BEST

We launch, grow, and transform brands.

You are starting from scratch on the Czech market,
refreshing your brand to gain new local customers,
or taking it to the next level - we make it happen!

BRAND &

Brand Design

Brand Platform

Audit

Consulting

Stand out, stay fresh

COMMUNICATION

PR

Collaborations

Media

Influencers

Events

LET'S DISCUSS

OUR
PROJECTS

Černomorka logo
CommunicationPRMediaInfluencers

Černomorka, an international seafood restaurant chain, needed a local communication and PR partner — to build media presence, influencer relationships, and community trust to help the brand enter the market and grow with respect, and long-term loyalty.

Černomorka restaurant communication campaignČernomorka seafood restaurant brand activation
T-moments logo
BrandBranding

T-Moments, a tea brand built around atmosphere and emotion — translating values, mood, and ritual into a clear visual language that speaks from the very first glance.

T-Moments tea brand identity and packaging
Warner Bros. logo
CommunicationEvent

Full-circle organization of a B2B event designed as a brand experience, connecting the global head office with 150 local partners.

Warner Bros. partner event produced by Fresh People
50+OUTSTANDING
PROJECTS
BUILDINGBRANDS
GROWINGCOMMUNITIES
TREATYOUR BRAND
LIKE OUR OWN

Fresh People is a brand&communication agency
for expat founders who build not only businesses,
but brands — because today, to be competitive
as a business you need to stand out as a brand.

OUR FRESH
PEOPLE:

Olga Donnachie

Olga
Donnachie

co-founder,
head of Prague
activations

Kateryna Oguz

Kateryna
Oguz

co-founder,
brand & communication
strategist

Sofi Koroleva

Sofi
Koroleva

head
of design

Ekaterina Khlynovskikh

Ekaterina
Khlynovskikh

marketing
specialist

Hanna Fridrik

Hanna
Fridrik

communication
specialist

Building blocks representing strong brand systems

Build
brand systems

People-first collaboration symbol

Value people,
not roles

Hands forming a mutual trust symbol

Mutual trust
is a core

Creative spark representing a different approach

Do things
differently

Heart symbol representing a Lovemark brand

Believe
in Lovemark